Consistency is the Key to Blogging
When creating your business blog, consistency is the key to keeping readers coming back time and again. Your readers will come to know you by your brand, your writing style and even the colors and fonts you use. Therefore, maintaining consistency throughout your blog is something you want to make a practice of.
Before creating your blog, if you haven’t done so already, think about what colors and font styles you are going to use. You want your business blog to flow with your business website, so using colors and styles from there would be your best option. If you don’t have a website for your business, then use colors and styles in your logo or from something that customers will recognize as your business. Also, if you have a logo for your business, be sure to use it on your business blog.
If you already have a business blog up and running, but feel it is “noisy” or there are too many colors and font choices, choose 2 to 3 colors to use throughout and then choose only one or two font styles at the most. Having too many colors and fonts can appear cluttered and your readers will soon lose interest because they will feel overwhelmed by all the busy-ness.
Consistency is not only in the appearance of your blog, but in the content as well. When you are creating posts for your business blog, they need to be geared toward your products, services and your business. Your writing style should always be consistent. Its okay to put some personal flair in your posts, but the main content should be professional.
If you use a ghostwriter to write your blog content, be sure to use only one or two, otherwise you may end up with too many writing styles and your readers may pick up on the fact you use ghostwriters. There is nothing wrong with using a ghostwriter, just be sure they are consistent and produce the kind of content you would if you were actually doing the writing.
When you are consistent on your business blog, your customers will come to trust you because consistency shows reliability and when your readers know they can rely on you, they will buy from you.
